What is Mystery Shopping?
Market research companies are hired by Business (both profit
and non-profit) and Government agencies (i.e. for compliance & discrimination testing) to provide direct feedback on the
quality and effectiveness of their services, products, policies and/or their employees; these research companies utilize shoppers
as independent contractors to acquire the information.
The different type of business sectors who engage mystery shoppers are Airlines
& Retail Stores, Food & Restaurants, Housing & Apartments, Hospitals & Health Clubs, Hotel & Lodging,
Financial Services & Banks, Entertainment & Movie Theaters, Manufacturing & High Technology, or Automotive &
Tele-communications.
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